NFL Edges Campaign

Social Media Campaign

For this high-energy social campaign, I edited a series of short-form videos spotlighting NFL stars Aaron Donald and Kyler Murray. Tailored for Rocket Mortgage’s digital platforms, these cuts were designed for fast engagement—blending sharp pacing, branded motion graphics, and athlete-driven soundbites to highlight the edge both on and off the field.

CATEGORY: Social Media Campaign
PROJECT NAME: NFL Edges – Rocket Mortgage Social Campaign
YEAR: 2023

EDITOR: Frames and Faders
NARRATIVE: Social Media Spots featuring Aaron Donald & Kyler Murray
SHOT IN: Various Locations

“Working with Frames & Faders was seamless from day one. Gene’s edits gave our campaign exactly the energy we needed, and the sound mix turned out even cleaner than I imagined. Highly recommend!”

Rachel Jackson

New York, NY

“Gene brought our story to life. His attention to dialogue editing and pacing made every scene feel authentic. The final cut resonated with audiences at festivals and beyond.”

Marcus Lee

Detroit, MI

“From on-set sound to post mix, Gene handled everything with professionalism and care. The audio quality on our first episode was pristine, and the social clips drove engagement like crazy.”

Samantha Ortiz

Chicago, IL

“Gene’s blend of video editing and sound design turned our commercial into something special. He understood our style immediately and delivered a polished, on-brand final product.”

Tara Nguyen

Detroit, MI

“Gene brought our vision to life with sharp edits and flawless sound. Frames & Faders made the whole process smooth and professional.”

Derek Thompson

Cleveland, OH

“The :30 radio spot Gene engineered hit every emotional beat perfectly. We received so much positive feedback about how clear and warm the voice sounded.”